A Social Impact Company

Our whole reason for being is to deliver positive outcomes for our learners allowing them to better their lives and future potential by having access to digital and online services.

Caucasian woman on the left with a red cardigan, her arm are folded and she is smiling, she has short brown hair. There is a purple squared background around her. On the right is a Caucasian man with his arms folded smiling. He is wearing thick rimmed black glasses and a body warmer with a checked shirt underneath. He has a green squared background around him.
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Why we do What we do

In today’s online world, ignorance isn’t bliss. For millions of people, lack of opportunity means hardship and lost opportunity.

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But we believe change is possible.

We believe in introducing everyone to the digital world - going online, accessing services, products, and advice - one click at a time. If we can get people online, show them a new way, and guide them towards advice - we know we can help them unlock a more secure future. We believe in social impact. In fact, so much so, we’ve had Social Impact written into our charter: If there is no impact, we’re not even allowed to start the work.

It means so much to us. We believe in bringing together education and technology to create opportunity and a future. When people unlock life chances, they bring more value to a whole community.

The Developing Story

  • We Are Digital unlocks access to everyday online skills, resources and training for people who previously didn’t have the help and support to get online or didn’t have training opportunities for jobs in digital. We give people the resources, skills and, in some cases, the equipment needed to get online.
  • Our specialism is to reach otherwise neglected and disadvantaged communities. We know how to connect, engage and support the people living in these communities.
Young Caucasian woman wearing a headset and using a laptop at a desk. She is wearing a checked shirt.
Three people sat down using their phones. A woman in a yellow jumper is the main focus of the image. The heads of the people are cropped out of the image.
  • We Are Digital offers a fully managed and turnkey service to learners and service users. We use these same skills and experience to advise, guide and support our funding partners like the Government, Local Authorities, Housing Associations and large enterprises who invest in community wellbeing across the UK.
  • We Are Digital is very active and hands-on for every learner and service user and is entirely focused on ensuring everyone has access to everyday life chances. Better chances with training and support, more day-to-day skills and new life chances for everyone in every community.

We Are Digital is a social impact company - a business for good

We Are Digital helps the whole of society by empowering people with access, training and vocational skills in all things digital and online.

We Are Digital takes responsibility for being a learner-first business. Everything the company does is focused on the service user or learner and not the people paying to help deliver the service (the customer).

Every first thought of a We Are Digital team member is the learner, first and foremost.

Two Indian people sat on a couch. The man on the left of the image is wearing glasses and is waving at a tablet screen, the woman on the right is wearing glasses and is smiling. They are in a home environment.

You can mistake the small and simple changes we make and things we do as just small and simple, but they lead to new opportunities, better outcomes for real people with a real need for some help.


One small action brings confidence, opportunity and gains.

One small action makes a big difference.

Funding Clients

We represent our funding clients with great passion, integrity, and professionalism.

We share sound advice from more than a decade of experience helping hundreds of thousands of people, waking up every morning with purpose in our work and passion in our voices.

We make a positive impact with positive outcomes.

Example organisations for whom we have helped to deliver their social investment programmes include local authorities, housing associations, Home Office and Central Government, Greater Manchester Combined Authority plus a number of large corporate businesses.


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Behind view of male employee speaking on video call with diverse colleagues on a video call with laptop at a desk.


Learners are not age-dependent and typically include people aged over 19 and based in the UK. They learn with professional, experienced tutors and trainers. This can be remotely (online), face-to-face at home or in small groups, or at one of more than 300 UK-wide learning and training centres.

We are proud to continue to offer variety and flexibility in our service delivery.
Example audiences for learners: Over 19s, typically unemployed, in part-time work or in work poverty; otherwise, hard to reach people and who want to level up their lives and their opportunities.

Services users

Moving offline to online can be daunting for some. While some are fluent in digital, many still lose out on new opportunities and even miss out on everyday simple tasks like accessing Government services, benefits, financial products, online shopping, accessing charitable and support services, food and healthcare.

Every day, We Are Digital is working to change this. Every day we help someone get online, learn new skills, access help and services. Every day, someone is better off because of the work we do as a team of dedicated professionals, who specialise in talking to people who used to struggle and who now have some answers and a way out, a way forward.

Example service users: literally anyone typically trying to overcome a challenge or difficulty, but who doesn’t have the necessary skills, education, support, tools and information required to deal with the situation and have a positive outcome.

Image of a laptop with a hand using it on a small round table.
Four people sat around a wooden table. The man on the left is Caucasian with ginger hair wearing a blue shirt using a laptop. The man sat next to him is light skinned black with glasses and a burgundy shirt, he is holding a pen and notepad. At the far side of the table sits a Caucasian man with thick black rimmed glasses, he is holding a pen and notepad and looking at the woman on right. She has short curly hair and is holding a glass of water whilst looking at the 2 men sat opposite her.


We work closely with partners across the third sector to give their service users full access to everything we have to offer. It really is a mutually beneficial relationship.

But we work hard at being good partners. We deliver resources, give you access to our services and are always happy and willing to sit down and discuss your needs and how we can get involved.

Meet The Team

Caucasian man, wearing and pink and white striped shirt, smiling.
Matthew Adam
Chief Executive Officer and Founder

Matt founded the business in his bedroom in 2011, offering digital skills training to the over-50s, as a B2C offering to the public. After identifying a significant need for digital inclusion training among housing association tenants, Matt led the business in pivoting its trainer network towards helping this underserved group. The firm is now one of the UK's leading and most experienced digital inclusion training providers, having added financial inclusion, debt advice and assisted digital programmes to its service mix since then.

Image of COO South Asian man smiling wearing a striped shirt and blazer.
Amir Farooq
Chief Operating Officer
Amir has worked up the ranks since starting off as a developer, and other roles such as development lead, release and project manager and into Operational roles.
Amir has 15 years of experience across multiple industries including Education, Housing, Utilities, Automotive and Training. Working with onshore and offshore teams, Amir focuses on making operational improvements to allow the business to be lean, efficient, flexible, and adaptable to changes with cost savings and automation running through the core of the businesses.
Image of CMSO. Middle-aged Caucasian man wearing a pink shirt smiling.
David Smyth
Chief Marketing and Sales Officer

David has over 30 years sales and marketing experience covering both consumer and business-to-business markets, setting up and running teams of varying sizes across national and international boundaries. In his career to date he has been involved with business in more than 30 countries around the world including Europe, the USA, Middle East, and APAC.

David has helped many companies improve their go to market strategies and commercialise their technical products.  He has also been the driving force in setting up and running several start-up or scale-up businesses across different market sectors, but usually in the tech space. 

In his spare time David is a keen runner and competes for his local athletics club at varying distances from 1500m to marathons. 

Image of CFO. Middle-aged, Middle-Eastern man with a beard, wearing classes smiling.
Shoaib Sheikh
Chief Financial Officer
Shoaib is a graduate of London Metropolitan University and a qualified Chartered Management accountant who is responsible for Finance, HR and central services within We Are Digital. Prior to joining Shoaib undertook roles with Cadbury Schweppes, PwC, Halfords/Boots Plc and at fast growth start-ups.
Between 2002-2010 at Bynx, a world leading software company, Shoaib successfully negotiated a buyout from Centrica Plc (British Gas) and as MD Europe set-up technology centres in India, Romania and South Africa and achieved a top 3 industry global ranking. In 1999 Shoaib was part of the founding team at V3 World, a start-up tech company, backed by Merrill Lynch and Microsoft, that achieved a £150m+ valuation in sub 2 years. Shoaib has extensive international experience, most recently at e-business, where he was instrumental in signing a JV with a Chinese partner, raising £500k seed & £16m product finance to launch a SMART consumer product.

Our Promises


  • Learners and service users are supported towards a positive outcome
  • A positive outcome for every individual is central to our delivery and care philosophy

Specialists in audience reach

  • Specialism in reaching hard to reach audiences
  • Our network is boosted with other providers, partners and referrers gives us extended reach
  • Specialism in building audience (e.g. Windrush and Grenfell Survivors
  • Access to every metropolitan area and town

Managed Service

A complete service from start to finish for everyone of our learners
  • Referral
  • Triage
  • Booking
  • Training
  • Progression

Expertise and experience

  • We know what this audience wants. We know how to reach them and how to connect. Our team is focused and experienced

We have a (social) conscience

  • Having a social impact is our mandate, and everything we do is to benefit society
  • Social impact is central to our mission impacting on peoples lives and their communities
  • We are not allowed to work on low-impact projects
  • 100% of our revenue must help people who are in need or are digitally excluded
  • No end-user is ever charged, our services are completely free to them
  • We have a mission lock enshrined in out memorandum of documents
  • With a presiding board of directors to oversee the rightful governance of the business

Soon to come

  • Research arm to our business
  • Social impact and finding audiences
  • Defining levels of help
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