Digital Boost | Digital Inclusion UK Training

AN EXCITING AND FREE DIGITAL MARKETING COURSE

This hands-on course is designed to get your digital marketing career off to a flying start!

We Are Digital proudly presents

a fresh and flexible digital marketing course from experts in the field

Up to date digital marketing know-how delivered by expert trainers

YOU’LL LEARN ABOUT

Analytics

Understand how to implement, test and measure results using analytics tools, including Google Analytics, Tag Managers, Goals and lots more.

Data Driven Marketing

Woven through the programme, especially around market research including 1^st party data and quantitative vs qualitative.

Social Media

Understanding of social media tools, technology and platforms, including the ability to plan, test, implement and refine a social media campaign.

Content Strategy

Topics including: content audit, site structure & hierarchy, customer journey, content hooks, rich media, video and podcast.

Conversion Optimisation

Understand techniques and best practices on how to increase the percentage of users who perform a desired action on a website.

Strategy

Taking all the learnings from the course and developing into an overall digital marketing strategy covering topics like: objectives, marketing fundamentals, customer-centric, data-driven, iterative, test, learn & refine and omnichannel.

We’re reviewing our curriculum to make sure it’s up to date, so it might change before the course starts. If we do change it we’ll make sure this page is updated as soon as possible. Your course timetable will tell you exactly which areas your course will cover.