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AN EXCITING AND FREE
8-WEEK DIGITAL MARKETING COURSE FOR LIVERPOOL RESIDENTS

Learning around your work life balance that gives you the latest digital content in a hands on course from the experts in digital marketing.

We Are Digital proudly presents

A FRESH AND FLEXIBLE
8-WEEK DIGITAL MARKETING COURSE FROM EXPERTS
IN THE FIELD

We have partnered up with exciting companies to give you the chance to interview with major local firms at the end of the program.

curriculum

Understand how to implement, test and measure results using analytics tools including Google Analytics, Tag Managers, Goals and lots more.

Woven through the programme especially around market researching including 1st party data and quantitative vs qualitative.

Understanding of Social Media Tools, Technology and Platforms including the ability to plan, test, implement and refine a social media campaign.

Topics including content audit, site structure & hierarchy, customer journey, content hooks, rich media, video and podcast.

Understand techniques and best practices on how to increase the percentage of users who perform a desired action on a website. 

Taking all the learnings from the course and developing into an overall digital marketing strategy covering topics like objectives, marketing fundamentals, customer-centric, data-driven, iterative, test, learn & refine and omnichannel.
Our curriculum is currently under review; therefore, the modules available to study as listed above may change prior to the course start date. Should our course content change, we will update this page as soon as possible. Please see your course timetable for the final version of the curriculum to be followed.

What's in it for me?

Completely Free

a course worth thousands, for nothing; funded by Liverpool City Region Combined Authority

100% Remote

no classrooms, just online training

Flexible courses

to accommodate your life and commitments

Guaranteed interviews

on course completion with exciting employers

Certificates

Google, Facebook, Twitter and HubSpot

And simply

having some fun, learning new skills and meeting great friends

Supported and Delivered by

‘The Digital Skills for the Workforce Fund is supported by the Liverpool City Region Combined Authority (LCRCA) and funded by the Department for Education to address the digital skills gaps across the Liverpool region.’







Silver Training has undergone a complete rebrand and will now be known as We Are Digital. Our services remain the same. We hope you enjoy navigating our new website!