a course worth thousands, for nothing; funded by Liverpool City Region Combined Authority
no classrooms, just online training
to accommodate your life and commitments
to prepare you for digital marketing roles
Google, Facebook, Twitter and HubSpot
having some fun, learning new skills and meeting great friends
Search engine optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
How to use Google Analytics, Tag Managers, Goals, and lots more to understand and measure results and improve performance.
Understanding of Social Media Tools, Technology and Platforms including the ability to plan, test, implement and refine a social media campaign.
Topics including content audit, site structure & hierarchy, customer journey, content hooks, rich media, video and podcast.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Understand techniques and best practices on how to increase the percentage of users who perform a desired action on a website.
Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.
‘The Digital Skills for the Workforce Fund is supported by the Liverpool City Region Combined Authority (LCRCA) and funded by the Department for Education to address the digital skills gaps across the Liverpool region.’
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