Skills Bootcamp in Digital Marketing

Free 12-week course in Digital Marketing with 3 possible outcomes within the North West, West Midlands and London

  • A guaranteed job interview
  • Access to Level 3 Apprenticeship opportunities
  • Or start your own Business
divider

How to get started?


  • Register your interest
  • Do the 12-week course
  • Get new job opportunities, get the chance at a Level 3 apprenticeship or start your own business                                                                   

Who is this course for?


  • Aged 19+
  • Recently made unemployed, self-employed, or working part-time and seeking a new career
  • People living in the North West, West Midlands, or London region

Sign up today to a Digital Marketing course

Email us at: digitalskills@we-are-digital.co.uk

Or complete our form below

Here’s what we can provide you:



1._v05
Technology, devices and connectivity
2._v02
48 live online course sessions over 12 weeks
3._v02
Flexible course times every day, with morning, afternoon and evening sessions available
4._v02
Job interviews, access to an apprenticeship or a roadmap to going freelance
5._v02
Experienced tutors and industry experts lead all sessions
6._v02
Certificates and access to free courses with Google, Facebook and HubSpot

Course Topics

Market Research

Understand customers needs and problems to then develop solutions.

• Market Research Theory
• Primary Market Research
• Secondary Market Research
• Tools and Technology
• Data driven Market Research
• 1st party data
• 3rd party data
• Qualitative & Quantitative
• Customer Profiles / Personas
• Benchmarking
• Situational Analysis
• Competitor Analysis Intro
• Practical Exercises

Social Media

Understand how to plan, test, implement and measure social media campaigns.

• Introduction to Social
• Objective Setting
• History of Social Platforms
• Mobile & Social Media
• Social Listening
• Social Benchmarking
• Social Platforms Overview
• Setting Objectives
• Organic & Paid Social Techniques
• Audience Targeting
• Social Amplification
• Post Timing & Scheduling
• Content Formats, Topics & Policies
• Social Profiles
• Advanced Targeting Options
• Ad Testing
• Tagging
• Tools & Technology
• Reactive and Proactive
• Budgets & Management
• Refine and Improve Performance
• Reporting
• Practical Exercises

SEO

Understand how to plan, design, and implement an SEO strategy:

• How search engines work
• The History of Search
• Terminology
• Benchmarking performance
• Key phrase Market Research
• Searcher Profiles
• Competitor Analysis
• Technical SEO
• Intro to SEO Pillars
• On-page SEO
• Inbound Marketing
• SEO Trends
• Strategy components
• Prioritisation
• Tools & Technology
• Practical exercises

Paid Search

Understand how to design and implement a paid search strategy.

• What is Paid Search
• The Paid Search Landscape
• Platforms – Google Ads
• Paid Search Objectives
• Paid Search Terminology
• Paid Search Account Structure
• Key phrase Market Research
• Match Types
• Campaign and Ad Group Structure
• Ad formats
• Shopping
• Ad Extensions
• Paid Search Quality Score
• Impression Share
• Landing Pages
• Bidding Strategy
• Search Query Reports
• Re-marketing for Search
• Automation to reduce time
• Bid management software – Intro
• Practical Exercises

Analytics

Understand how to implement, test and measure results using analytics packages.

• Analytics tools introduction
• Tag Managers
• Analytics Setup
• Admin
• Analytics Packages
• Google Analytics
• Social Analytics
• Customer journey
• Attribution
• Goals & E-commerce
• Campaign Tracking
• Funnels
• Measurement
• Reporting
• Actionable insights
• Practical walkthrough
• Practical exercises

Tools

Learn about the tools that can be used to support digital marketing.

• Market Research
• Social Media Tools
• SEO Tools

Conversion Optimisation

Understand how to plan test and improve conversion rates on a website.

• What is conversion optimisation
• Benchmarking conversion rates
• Analytics tools and reports
• Calculating the opportunity of conversion
• User data and audience insights
• Analyse digital campaigns and visitor engagement
• User research and personas
• Identify what customers will respond to
• Experiment design
• Testing tools
• Test Plan, Schedule and Timescales
• Testing A/B
• User Testing
• Analysing results
• Practical Exercises and Case Studies




Competitor Analysis

Understand how to conduct competitor Analysis:

• Understand the battlefield
• Identify where the competitors are
• Understand how competitors are approaching the business
• Can help to identify strategic areas to position yourself for a win
• Keep tabs on the competition so you never have to worry about them blindsiding you

– SWOT
– Positioning
– Value Proposition
– 5 Forces

Content Marketing

Understand how to plan and develop a content marketing strategy.

• What is content marketing?
• What is content marketing strategy?
• Overview of content types & formats
• Overview of content channels
• Content Audit
• Site structure & hierarchy
• Customer journey
• Content outreach
• Content hooks
• Housekeeping
• Objectives, Initiatives and KPIs
• Business strengths, weaknesses, USPs
• Industry Landscape and Competitors
• Target audience segmentation and content analysis
• Content asset planning
• Content promotion planning
• Tracking, reporting & analysis
• Reviewing existing content
• Management buy-in
• Resourcing & structure
• Data & infrastructure
• Practical exercises
• Content Strategy – Rich Media
• Video
• Podcast
• Innovations
• Practical Exercises

Other Channels

Email Marketing:

• Tools
• Automation
• Personalisation
• Segmentation
• Measurement

Display and Media

Display Advertising:

• Formats
• Paid
• Re-targeting, Prospecting
• Programmatic

Strategy

To take all the learnings from the course and develop into an overall digital marketing strategy.

• Objectives
• Marketing fundamentals
• Marketing Initiatives
• KPIs
• Forecasting
• Customer-Centric
• Data-Driven
• Iterative – Test, Learn & Refine
• Omnichannel
• Customer Journey
• Measurement
• Success

Location Breakdown


1. North West

  • Cheshire
  • Cumbria
  • Greater Manchester
  • Lancashire
  • Merseyside
  • Barrow in Furness
  • Blackburn with Darwen
  • Blackpool
  • Burnley
  • Carlisle
  • Chester
  • Halton
  • Lancaster
  • Liverpool
  • Manchester
  • Runcorn
  • Warrington
  • Bolton
  • Preston

2. West Midlands

  • Sandwell
  • Dudley
  • Walsall
  • Birmingham
  • Coventry
  • Solihull
  • Wolverhampton
  • Stoke
  • Telford
  • Worcester
  • Hereford
  • Shrewsbury
  • Warwick
  • Stafford

3. London

  • City of London
  • City of Westminster
  • Kensington and Chelsea
  • Hammersmith and Fulham
  • Wandsworth
  • Lambeth
  • Southwark
  • Tower Hamlets
  • Hackney
  • Islington
  • Camden
  • Brent
  • Ealing
  • Hounslow
  • Richmond
  • Kingston
  • Merton
  • Sutton
  • Croydon
  • Bromley
  • Lewisham
  • Greenwich
  • Bexley
  • Havering
  • Barking and Dagenham
  • Redbridge
  • Newham
  • Waltham Forest
  • Haringey
  • Enfield
  • Barnet
  • Harrow
  • Hillingdon
A small preview of the bootcamp flyer.

Download our Bootcamp Flyer


View Course Dates & Times


1. North West

North West - Skills Bootcamp in Digital Marketing course dates:

  • Evening - Monday, 23 August 2021 - FULLY BOOKED
  • Morning - Monday, 13 September 2021 - FULLY BOOKED
  • Evening - Monday, 27 September 2021 - FULLY BOOKED
  • Afternoon - Monday, 11 October 2021
  • Morning - Monday, 25 October 2021
  • Evening - Monday, 25 October 2021
  • Morning - Monday, 1 November 2021
  • Evening - Monday, 8 November 2021
  • Morning - Monday, 15 November 2021
  • Evening - Monday, 22 November 2021
  • Evening - Monday, 6 December 2021
  • Morning - Monday, 3 January 2022
  • Evening - Monday, 3 January 2022
  • Afternoon - Monday, 10 January 2022

2. West Midlands

West Midlands - Skills Bootcamp in Digital Marketing course dates:

  • Evening - Monday, 27 September 2021 - FULLY BOOKED
  • Morning - Monday, 11 October 2021
  • Evening - Monday, 15 November 2021
  • Morning - Monday, 29 November 2021
  • Morning - Monday, 3 January 2022

3. London

London - Skills Bootcamp in Digital Marketing course dates:

  • Evening - Monday, 18 October 2021 - FULLY BOOKED
  • Morning - Monday, 1 November 2021
  • Evening - Monday, 15 November 2021
  • Morning - Monday, 15 November 2021
  • Evening - Monday, 3 January 2022

Supported and Delivered by

combined skills bootcamp logo

divider