Skills Bootcamps in Digital Marketing

Free 12-week course in Digital Marketing with 3 possible outcomes within the North West, West Midlands and London

  • A guaranteed job interview
  • Access to Level 3 Apprenticeship opportunities
  • Or start your own Business

Who is this course for?

  • Anyone who is aged 19 or above
  • Recently made unemployed, self-employed, or working  part-time and is seeking a new career in Digital Marketing.
  • Individuals living in the North West, West Midlands or London region.
  • Individuals who have the right to work in the UK.

How to kickstart your new career?

  • Register your interest today!
  • Schedule a 10-minute call with us and secure your place on to the course.
  • Successfully complete the 12-week course.
  • Apply for new job opportunities, available on WAD Pro, secure a Level 3 Apprenticeship or even start your own business.

Here's what we can provide you

1. Technology, devices and connectivity.
2. 48 live online course sessions over 12 weeks.
3. Flexible course times every day, with morning, afternoon and evening sessions available.
4. Job interviews, access to an online apprenticeship or a road map to going freelance.
5. Experiences tutors and industry experts lead all sessions.
6. Certificates and access to free courses with Google, Facebook and HubSpot.
Skills Bootcamps in DM zoom call-1

Course Topics

Market Research

Understand customers needs and problems to then develop solutions.

  •  Market Research Theory
  • Primary Market Research
  • Secondary Market Research
  • Tools and Technology
  • Data driven Market Research
  • 1st party data
  • 3rd party data
  • Qualitative & Quantitative
  • Customer Profiles / Personas
  • Benchmarking
  • Situational Analysis
  • Competitor Analysis Intro
  • Practical Exercises

Social Media

Understand how to plan, test, implement and measure social media campaigns.

  • Introduction to Social
  • Objective Setting
  • History of Social Platforms
  • Mobile & Social Media
  • Social Listening
  • Social Benchmarking
  • Social Platforms Overview
  • Setting Objectives
  • Organic & Paid Social Techniques
  • Audience Targeting
  • Social Amplification
  • Post Timing & Scheduling
  • Content Formats, Topics & Policies
  • Social Profiles
    • Advanced Targeting Options
    • Ad Testing
    • Tagging
    • Tools & Technology
    • Reactive and Proactive
    • Budgets & Management
    • Refine and Improve Performance
    • Reporting
    • Practical Exercises

Organic Search

Understand how to plan, design, and implement an Organic Search strategy:

  • How search engines work
  • The History of Search
  • Terminology
  • Benchmarking performance
  • Key phrase Market Research
  • Searcher Profiles
  • Competitor Analysis
  • Technical SEO
  • Intro to SEO Pillars
  • On-page SEO
  • Inbound Marketing
  • SEO Trends
  • Strategy components
  • Prioritisation
  • Tools & Technology
  • Practical exercises

Paid Search

Understand how to design and implement a paid search strategy.

  • What is Paid Search
  • The Paid Search Landscape
  • Platforms – Google Ads
  • Paid Search Objectives
  • Paid Search Terminology
  • Paid Search Account Structure
  • Key phrase Market Research
  • Match Types
  • Campaign and Ad Group Structure
  • Ad formats
  • Shopping
  • Ad Extensions
  • Paid Search Quality Score
  • Impression Share
  • Landing Pages
  • Bidding Strategy
  • Search Query Reports
  • Re-marketing for Search
  • Automation to reduce time
  • Bid management software – Intro
  • Practical Exercises


Understand how to implement, test and measure results using analytics packages.

  • Analytics tools introduction
  • Tag Managers
  • Analytics Setup
  • Admin
  • Analytics Packages
  • Google Analytics
  • Social Analytics
  • Customer journey
  • Attribution
  • Goals & E-commerce
  • Campaign Tracking
  • Funnels
  • Measurement
  • Reporting
  • Actionable insights
  • Practical walkthrough
  • Practical exercises

Conversion Rate Optimisation

Understand how to plan test and improve conversion rates on a website.

  • What is conversion optimisation
  • Benchmarking conversion rates
  • Analytics tools and reports
  • Calculating the opportunity of conversion
  • User data and audience insights
  • Analyse digital campaigns and visitor engagement
  • User research and personas
  • Identify what customers will respond to
  • Experiment design
  • Testing tools
  • Test Plan, Schedule and Timescales
  • Testing A/B
  • User Testing
  • Analysing results
  • Practical Exercises and Case Studies

Competitor Analysis

Understand how to conduct competitor Analysis:

  • Understand the battlefield
  • Identify where the competitors are
  • Understand how competitors are approaching the business
  • Can help to identify strategic areas to position yourself for a win
  • Keep tabs on the competition so you never have to worry about them blindsiding you

– SWOT– Positioning– Value Proposition– 5 Forces

Content Marketing

Understand how to plan and develop a content marketing strategy.

  • What is content marketing?
  • What is content marketing strategy
  • Overview of content types & formats
  • Overview of content channels
  • Content Audit
  • Site structure & hierarchy
  • Customer journey
  • Content outreach
  • Content hooks
  • Housekeeping
  • Objectives, Initiatives and KPIs
  • Business strengths, weaknesses, USPs
  • Industry Landscape and Competitors
  • Target audience segmentation and content analysis
  • Content asset planning
  • Content promotion planning
  • Tracking, reporting & analysis
  • Reviewing existing content
  • Management buy-in
  • Resourcing & structure
  • Data & infrastructure
  • Practical exercises
  • Content Strategy – Rich Media
  • Video
  • Podcast
  • Innovations
  • Practical Exercises

Email Marketing

Email Marketing:

  • Tools
  • Automation
  • Personalisation
  • Segmentation
  • Measurement

Display Advertising

Display Advertising:

  • Formats
  • Paid
  • Re-targeting, Prospecting
  • Programmatic


To take all the learnings from the course and develop into an overall digital marketing strategy.

  • Objectives
  • Marketing fundamentals
  • Marketing Initiatives
  • KPIs
  • Forecasting
  • Customer-Centric
  • Data-Driven
  • Iterative – Test, Learn & Refine
  • Omnichannel
  • Customer Journey
  • Measurement
  • Success

Location Breakdown

1. Lancashire

  • Accrington
  • Bacup
  • Bamber Bridge
  • Blackburn
  • Blackpool
  • Chorley
  • Clitheroe
  • Colne
  • Darwen
  • Fleetwood
  • Fulwood
  • Haslingden
  • Heysham
  • Lancaster
  • Leyland
  • Lytham St Anne’s
  • Morecambe
  • Nelson
  • Ormskirk
  • Poulton-le-Fylde
  • Preston
  • Rawtenstall
  • Skelmersdale
  • Thornton-Cleveleys

2. London

  • Barking and Dagenham
  • Barnet
  • Bexley
  • Brent
  • Bromley
  • Camden
  • City of London
  • City of Westminster
  • Croydon
  • Ealing
  • Enfield
  • Greenwich
  • Hackney
  • Hammersmith and Fulham
  • Haringey
  • Harrow
  • Havering
  • Hillingdon
  • Hounslow
  • Islington
  • Kensignton and Chelsea
  • Kingston
  • Lambeth
  • Lewisham
  • Merton
  • Newham
  • Redbridge
  • Richmond
  • Southwark
  • Sutton
  • Tower Hamlets
  • Waltham Forest
  • Wandsworth

3. North West

  • Barrow in Furness
  • Blackburn with Darwen
  • Blackpool
  • Bolton
  • Burnley
  • Carlisle
  • Cheshire
  • Chester
  • Cumbria
  • Greater Manchester
  • Halton
  • Lancashire
  • Lancaster
  • Liverpool
  • Manchester
  • Merseyside
  • Preston
  • Runcorn
  • Warrington

4. West Midlands

  • Birmingham
  • Coventry
  • Dudley
  • Hereford
  • Rugby
  • Sandwell
  • Shrewsbury
  • Solihull
  • Stafford
  • Stoke
  • Telford
  • Warwickshire
  • Walsall
  • Wolverhampton
  • Worcester
Bootcamp flyer cover and preview

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View Course Dates & Times

1. Lancashire

Lancashire- Skills Bootcamps in Digital Marketing course dates:

September 2022 

2. London

London - Skills Bootcamps in Digital Marketing course dates:

September 2022 

3. North West

North West - Skills Bootcamps in Digital Marketing course dates:

September 2022 

4. West Midlands

West Midlands - Skills Bootcamps in Digital Marketing course dates:

September 2022 

Past Learner Feedback

See what our learners are saying about us and our course.

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1. How long is the course?

Our Skills Bootcamps in Digital Marketing will run for a total of 12 weeks, broken down into 48 live sessions which will run for 4 days a week, 3 hours per day. This is the equivalent of completing 144 hours. Extra support is also offered, giving you the opportunity to schedule 1-2-1 sessions with your trainer to support you with any areas of concern.

2. Do I have to pay for the course, and if so, how much?

No cost! Our Skills Bootcamps in Digital Marketing are completely free. Funded by the Department for Education (DfE), our courses are a part of the larger Government project ‘Plans for Jobs’ so the intention is to help and support you get back into or begin work.

3. I am already employed; can I still apply?

Yes, no problem. If you are already in employment and looking to enhance your prospects, we would still welcome your application with the backing of your current employer. They would need to pay £747 to contribute to the cost of the course and this would need to paid upfront before joining.

4. Why is this course only available in certain regions?

Our courses are currently only available in the North West, West Midlands, London and Lancashire UK regions - this is as the project is funded by the Department for Education (DfE) so as part of our bid to deliver these Bootcamps, we must ensure all our onboard employers are local to the regions where the courses are being offered.

We currently hold strong relationships with employers in the Northwest, West Midlands, London and Lancashire regions. However, we are looking to widen our horizons.

5. Is this something I can do in my own time?

Our Skills Bootcamps in Digital Marketing offer flexibility as well as convenience. During the sign-up process, we will discuss your commitments and help you decide what works best for you. We offer three different session times, one in the morning (09:30 12:30), one in the afternoon (13:30 – 16:30), and one in the evening (17:30 -20:30). This will run over a four-day week from Monday to Thursday and the class time you select will then be the session you attend during the duration of the 12-weeks; ensuring your Digital Marketing session is convenient and consistent for you.

6. What will I learn?

Taught by our specialist tutors who are industry experts in their field, you will develop your knowledge in 12 different areas of Digital Marketing - equipping you with the most up-to-date expert industry knowledge to boost your CV and become a confident Digital Marketing employee. Currently ranging from Market Research, and Competitor Analysis to Content Marketing, and Trends and Innovation, we will regularly be reviewing and updating our content to ensure the skills provided match the desirable requirements employers are looking for in this dynamic market.

7. How will we be taught?

Our Skills Bootcamps in Digital Marketing course will be delivered remotely, so you will be able to attend each session from the comfort of your own home. You will be expected to engage with the materials and assignments provided during this 12 – week course so we ask that you have your camera on for each and every session.

8. What happens once I finish the course?

After completing our 12-week course successfully, you will be approached by our progression team to support you in securing interviews and a potential job role within the Digital Marketing industry. If you are self-employed, we will work with you to ensure you can sufficiently evidence the benefit the Bootcamp has had to your career. You will also be awarded a certificate as proof of your hard work and dedication to develop and enhance your digital marketing skills – boosting your CV and LinkedIn profiles to potential employers.

We will also reach out to you at times to check in on your progression to make sure you are getting the best out of our Skills Bootcamps in Digital marketing course.

9. How will the course benefit me?

Our Skills Bootcamps in Digital Marketing will provide you with the opportunity to complete additional accredited training such as Google fundamentals, Meta Blueprint (formally Facebook) and HubSpot. These will serve to further differentiate you from others seeking employment in Digital Marketing. They will strengthen your industry knowledge, enhance the prospect of securing interviews, and help you progress to the next stage of your career. You will also be awarded a certificate as proof of your hard work and dedication, enabling you to boost your CV and show your achievements to potential employers.

10. Is this course legitimate?

Funded by the Department for Education, the Skills Bootcamps in Digital Marketing is highly recognised by employers and Apprenticeship schemes. It is part of the larger Government project ‘Plans for Jobs’, which aims to address the skills gap shortage by driving sector-specific skills and fast-tracking individuals to interviews with local employers. Allowing you to secure the equivalent of a Level 3 course achievement, this Digital Marketing course will equip you with the employability skills needed to thrive in today’s competitive Digital Marketing industry.

11. Why do I need to provide my National Insurance Number?

As the Skills Bootcamps in Digital Marketing is funded by the Department for Education, it is important we follow their set eligibility criteria. One of the criteriums is having the right to work in the UK; therefore, we ask for this to be provided to ensure we can progress with your application. Do not worry if you do not have this to hand, as long as you have proof of a valid National Insurance number you will be considered eligible for the course.

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