< Skills Bootcamp Digital Marketing Course | Digital Inclusion UK Training
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Skills Bootcamp in Digital Marketing courses with guaranteed job interviews and the chance to progress to L3 apprenticeships or self-employed projects

This course is FREE and delivered by We Are Digital within the North West, West Midlands and London

Skills Bootcamps – part of the Government’s Lifetime Skills Guarantee and Plan for Jobs, is a 12-week course in Digital Marketing.

We are working in partnership with local training providers and employers to help you develop the skills that are in demand within the North West, West Midlands and London

Cheshire - Cumbria - Greater Manchester - Lancashire - Merseyside - Barrow-in-Furness - Blackburn with Darwen - Blackpool - Burnley - Carlisle - Chester - Halton - Lancaster - Liverpool - Manchester - Runcorn - Warrington - Bolton - Preston

Sandwell - Dudley - Walsall - Birmingham - Coventry - Solihull - Wolverhampton - Stoke - Telford - Worcester - Hereford - Shrewsbury - Warwick - Stafford

City of London - City of Westminster - Kensington and Chelsea - Hammersmith and Fulham - Wandsworth - Lambeth -  Southwark - Tower Hamlets - Hackney - Islington - Camden - Brent - Ealing - Hounslow -Richmond - Kingston - Merton - Sutton - Croydon - Bromley - Lewisham - Greenwich - Bexley - Havering - Barking and Dagenham - Redbridge - Newham - Waltham Forest - Haringey - Enfield - Barnet - Harrow - Hillingdon

Time to make a change... Sign up today to a Digital Marketing course.

The course runs for 12 weeks, 4 days a week. You have an option to choose from morning, afternoon or evening training

Eligibility

  • Unemployed (ideally less than 12 months)
  • Aged 19+
  • If you are self-employed
  • If you are working part-time

What we’ll provide

  • To help you take part we can support you with technology and connectivity
  • Course delivered remotely
  • Flexible course times to suit you (mornings, afternoons and evenings)

What you'll learn?

Understand customers needs and problems to then develop solutions.

 

• Market Research Theory
• Primary Market Research
• Secondary Market Research
• Tools and Technology
• Data driven Market Research
• 1st party data
• 3rd party data
• Qualitative & Quantitative
• Customer Profiles / Personas
• Benchmarking
• Situational Analysis
• Competitor Analysis Intro
• Practical Exercises

Understand how to plan, test, implement and measure social media campaigns.

 

• Introduction to Social
• Objective Setting
• History of Social Platforms
• Mobile & Social Media
• Social Listening
• Social Benchmarking
• Social Platforms Overview
• Setting Objectives
• Organic & Paid Social Techniques
• Audience Targeting
• Social Amplification
• Post Timing & Scheduling
• Content Formats, Topics & Policies
• Social Profiles
• Advanced Targeting Options
• Ad Testing
• Tagging
• Tools & Technology
• Reactive and Proactive
• Budgets & Management
• Refine and Improve Performance
• Reporting
• Practical Exercises

Understand how to plan, design, and implement an SEO strategy:

 

• How search engines work
• The History of Search
• Terminology
• Benchmarking performance
• Key phrase Market Research
• Searcher Profiles
• Competitor Analysis
• Technical SEO
• Intro to SEO Pillars
• On-page SEO
• Inbound Marketing
• SEO Trends
• Strategy components
• Prioritisation
• Tools & Technology
• Practical exercises

Understand how to design and implement a paid search strategy.

 

• What is Paid Search
• The Paid Search Landscape
• Platforms – Google Ads
• Paid Search Objectives
• Paid Search Terminology
• Paid Search Account Structure
• Key phrase Market Research
• Match Types
• Campaign and Ad Group Structure
• Ad formats
• Shopping
• Ad Extensions
• Paid Search Quality Score
• Impression Share
• Landing Pages
• Bidding Strategy
• Search Query Reports
• Re-marketing for Search
• Automation to reduce time
• Bid management software – Intro
• Practical Exercises

Understand how to implement, test and measure results using analytics packages.

 

• Analytics tools introduction
• Tag Managers
• Analytics Setup
• Admin
• Analytics Packages
• Google Analytics
• Social Analytics
• Customer journey
• Attribution
• Goals & E-commerce
• Campaign Tracking
• Funnels
• Measurement
• Reporting
• Actionable insights
• Practical walkthrough
• Practical exercises

Learn about the tools that can be used to support digital marketing.

 

• Market Research
• Social Media Tools
• SEO Tools

Understand how to plan test and improve conversion rates on a website.

 

• What is conversion optimisation
• Benchmarking conversion rates
• Analytics tools and reports
• Calculating the opportunity of conversion
• User data and audience insights
• Analyse digital campaigns and visitor engagement
• User research and personas
• Identify what customers will respond to
• Experiment design
• Testing tools
• Test Plan, Schedule and Timescales
• Testing A/B
• User Testing
• Analysing results
• Practical Exercises and Case Studies

Understand how to conduct competitor Analysis:

 

• Understand the battlefield
• Identify where the competitors are
• Understand how competitors are approaching the business
• Can help to identify strategic areas to position yourself for a win
• Keep tabs on the competition so you never have to worry about them blindsiding you

– SWOT
– Positioning
– Value Proposition
– 5 Forces

Understand how to plan and develop a content marketing strategy.

• What is content marketing?
• What is content marketing strategy?
• Overview of content types & formats
• Overview of content channels
• Content Audit
• Site structure & hierarchy
• Customer journey
• Content outreach
• Content hooks
• Housekeeping
• Objectives, Initiatives and KPIs
• Business strengths, weaknesses, USPs
• Industry Landscape and Competitors
• Target audience segmentation and content analysis
• Content asset planning
• Content promotion planning
• Tracking, reporting & analysis
• Reviewing existing content
• Management buy-in
• Resourcing & structure
• Data & infrastructure
• Practical exercises
• Content Strategy – Rich Media
• Video
• Podcast
• Innovations
• Practical Exercises

Email Marketing:

 

• Tools
• Automation
• Personalisation
• Segmentation
• Measurement

Display Advertising:

 

• Formats
• Paid
• Re-targeting, Prospecting
• Programmatic

Understand trends in digital marketing, how it’s evolved and what is on the horizon.

 

• Artificial Intelligence
• Chatbots
• Augmented Reality
• Internet of Things
• Beacons

To take all the learnings from the course and develop into an overall digital marketing strategy.

 

• Objectives
• Marketing fundamentals
• Marketing Initiatives
• KPIs
• Forecasting
• Customer-Centric
• Data-Driven
• Iterative – Test, Learn & Refine
• Omnichannel
• Customer Journey
• Measurement
• Success

What's in it for me?

Completely Free

a course worth thousands, for nothing; funded by Department for Education

100% Remote

no classrooms, just online training

Flexible courses

to accommodate your life and commitments

Certificates

Google, Facebook, Twitter and HubSpot

What happens after you finish the course?

Exciting job as a digital marketer

Starting a level 3 apprenticeship

Starting a new self-employed project

Our employers

Get in touch

Supported and Delivered by

We Are Digital - UK's Top Digital and Financial Inclusion Training







Silver Training has undergone a complete rebrand and will now be known as We Are Digital. Our services remain the same. We hope you enjoy navigating our new website!

North West - Skills Bootcamp in Digital Marketing course dates:

  • Evening - Monday, 23 August 2021 - FULLY BOOKED
  • Morning - Monday, 13 September 2021 - FULLY BOOKED
  • Evening - Monday, 27 September 2021 - FULLY BOOKED
  • Afternoon - Monday, 11 October 2021
  • Morning - Monday, 25 October 2021
  • Evening - Monday, 25 October 2021
  • Morning - Monday, 1 November 2021
  • Evening - Monday, 8 November 2021
  • Morning - Monday, 15 November 2021
  • Evening - Monday, 22 November 2021
  • Evening - Monday, 6 December 2021
  • Morning - Monday, 3 January 2022
  • Evening - Monday, 3 January 2022
  • Afternoon - Monday, 10 January 2022

West Midlands - Skills Bootcamp in Digital Marketing course dates:

  • Evening - Monday, 27 September 2021 - FULLY BOOKED
  • Morning - Monday, 11 October 2021
  • Evening - Monday, 15 November 2021
  • Morning - Monday, 29 November 2021
  • Morning - Monday, 3 January 2022

London - Skills Bootcamp in Digital Marketing course dates:

  • Evening - Monday, 18 October 2021 - FULLY BOOKED
  • Morning - Monday, 1 November 2021
  • Evening - Monday, 15 November 2021
  • Morning - Monday, 15 November 2021
  • Evening - Monday, 3 January 2022

Interested in finding out more about our courses, have a passion to become a tutor or you’ve got a question but not sure who to ask? Then get in touch with us.

Phone:

03333 444019

Email:

info@we-are-digital.co.uk